ABOUT THE MISSION STATEMENT “WE ARE BOSCH”
A sign of change
What do we stand for? What drives us
each and every day? And what do we all have in common? The answer to this is
“We are Bosch,” our new mission statement. It has been valid since the beginning
of January, and replaces the “House of Orientation,” which is now nearly ten
years old. Why did we need to rework our mission statement? Because the world
in which we live has changed greatly. It has become more complex and dynamic,
and thus increasingly unpredictable. For our part, we have to adapt better to
these changing circumstances.
“We are Bosch” has an important role to play in this context. Straightforward and compact, it expresses how we see ourselves as a company. It serves as a frame of reference in these dynamic times, provides the basis for the strategy of the operating units, and provides strong impetus for the company’s further development. On a more general level, it creates a clearer common understanding of Bosch strategy. In other words, “We are Bosch” gives clear expression to the change the company is going through.
“We are Bosch” has an important role to play in this context. Straightforward and compact, it expresses how we see ourselves as a company. It serves as a frame of reference in these dynamic times, provides the basis for the strategy of the operating units, and provides strong impetus for the company’s further development. On a more general level, it creates a clearer common understanding of Bosch strategy. In other words, “We are Bosch” gives clear expression to the change the company is going through.
The mission statement
comprises five tiers that systematically build on each other. At the very top
is our objective to secure the future of Bosch and to generate the strong and
meaningful development our company’s founder Robert Bosch called for in his
will. The next tier specifies what drives us: Invented for life. Our products
spark enthusiasm in people, improve their quality of life, and help conserve
natural resources. The third tier outlines our strategic focal points, which
are customer focus, shaping change, and achieving excellence. They describe the
overriding challenges we face and need to master.
In confronting these challenges, we can rely on our strengths: our Bosch culture, our innovativeness, our quality, and our international focus. These elements comprise the fourth tier. Our values − the fifth tier − are the bedrock of the mission statement. You can find detailed information on it on these pages and in many other communication media. In order to facilitate the use of “We are Bosch” in practice, we’ve deliberately focused on electronic media. For instance, downloading the app will give you constant access to its contents as well as to explanatory videos and links to the operating units’ strategies. We want “We are Bosch” to be rooted in real life, with real practical benefit. This was also the explicit wish of the associates we consulted before embarking on this project. I am very grateful for the outstanding commitment shown by the many executives and associates who contributed their views and played a central role in bringing the mission statement to life over the past twelve months. It was extraordinary that so many people were involved in its creation and shared their ideas so openly and directly. The way in which the mission statement came into being is thus also indicative of how our corporate culture has evolved.
The next step is one we must all take, wherever we work – at every Bosch location, in every department and team, and at every individual workplace. What exactly does the mission mean for me as an associate? What specific impact does the mission have for each organizational unit? And what action needs to be taken as a result?
My wish is that all of you should familiarize yourselves with “We are Bosch,” and that it should have an impact on your day-to-day work. I know I will consult it often, and I hope you will join me. For all of us, “We are Bosch” should be an inspiration to seize the opportunities presented by change. We are a great team. Let’s work together to secure strong and meaningful development for our company.
Best regards,
Volkmar Denner
In confronting these challenges, we can rely on our strengths: our Bosch culture, our innovativeness, our quality, and our international focus. These elements comprise the fourth tier. Our values − the fifth tier − are the bedrock of the mission statement. You can find detailed information on it on these pages and in many other communication media. In order to facilitate the use of “We are Bosch” in practice, we’ve deliberately focused on electronic media. For instance, downloading the app will give you constant access to its contents as well as to explanatory videos and links to the operating units’ strategies. We want “We are Bosch” to be rooted in real life, with real practical benefit. This was also the explicit wish of the associates we consulted before embarking on this project. I am very grateful for the outstanding commitment shown by the many executives and associates who contributed their views and played a central role in bringing the mission statement to life over the past twelve months. It was extraordinary that so many people were involved in its creation and shared their ideas so openly and directly. The way in which the mission statement came into being is thus also indicative of how our corporate culture has evolved.
The next step is one we must all take, wherever we work – at every Bosch location, in every department and team, and at every individual workplace. What exactly does the mission mean for me as an associate? What specific impact does the mission have for each organizational unit? And what action needs to be taken as a result?
My wish is that all of you should familiarize yourselves with “We are Bosch,” and that it should have an impact on your day-to-day work. I know I will consult it often, and I hope you will join me. For all of us, “We are Bosch” should be an inspiration to seize the opportunities presented by change. We are a great team. Let’s work together to secure strong and meaningful development for our company.
Best regards,
Volkmar Denner
